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CONCRETE ORIGINALS.
Category / Street Scene
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April 25, 2017
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PRIME Design: 001 & 002 Apparel Release

It’s been more than a year since the launch of PRIME and we made it a goal that we would start making merchandise for friends, fam, fans and followers at the year two marker. When we wore our samples, we always received positive feedback whether it was from automotive or streetwear enthusiasts. For this project, we...
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NYC, Street Scene
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July 26, 2016
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7’s Day NYC: Rotary Revival

New York City and RX-7’s. At first thought, most may think these two are completely unrelated. However, this year, on 7/7/2016, it was a new and different story. As we described in our 7’s day NYC announcement post, the celebration of the RX-7 and Rotary engines around the world has occurred for many decades, mainly in...
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Events, JDM, Street Scene
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May 27, 2016
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PRIME in USDMFREAX Magazine

We’re honored to have had the opportunity to collaborate with our good friends at Japan-based USDMFREAX Magazine. Readers will find the very first limited PRIME box sticker included in this month’s issue. USDMFREAX Magazine has been sharing the culture of US import/domestic car life to the Japanese and global audience for the past few years. At...
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Street Scene
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May 3, 2016
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Street Scene: Let’s meet at Culvers!

If a native Chicagoan says “Let’s meet at Culvers!”, I’m there in a heartbeat. Usually when I visit Chicago, I get one of their butter burgers and a frozen custard but the fatboy in me wasn’t satisfied this time around. Instead, we got to see some unique cars which made me totally forget about food. One...
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Street Scene
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May 1, 2016
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Street Scene: C63 Cindy

You are probably asking yourself why this super euro car with DTM cues is on a primarily JDM car blog. Despite its German birthplace, how it has been modified reflects a very Japanese VIP tradition. With its custom widebody along with the Prior Design kit, this C63 tells bystanders to keep it moving. The wheel...
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Euro, Street Scene