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PRIME in USDMFREAX Magazine

We’re honored to have had the opportunity to collaborate with our good friends at Japan-based USDMFREAX Magazine. Readers will find the very first limited PRIME box sticker included in this month’s issue. USDMFREAX Magazine has been sharing the culture of US import/domestic car life to the Japanese and global audience for the past few years. At...

Street Scene

May 19, 2016

FUGU Z – Part 2: The Bloody Angle, Chinatown, NYC

We really hope you enjoyed some of the detailed images of the Fugu Z while it was at the Ravspec booth during the NYIAS. For this installment, we will be taking it to the streets where we feel all cars truly shine. While some enthusiasts associate the 240z with Wangan Midnight, others who grew up...

Features

May 17, 2016

Fugu Z – Part 1: At the New York International Auto Show

The S30 Fairlady can arguably be considered as Japan’s entry into the sports car market in the 1970s. Influenced heavily by the styling cues of European sports cars, the S30 eventually developed its own identity. For many of the early owners, it was an inexpensive venture into a small sports car territory. Consider it the union...

Features

May 12, 2016

WEKFEST Chicago Part II

If you haven’t seen Edwin’s take on Wekfest Chicago, have a look here! He focused primarily on the rides of the Chicago home team while I will look at some of the other cars that caught our attention and resonated with PRIME. Chicago holds a special place for us because of the number of quality builds owned by some of the...

Events, Features, Uncategorized

May 7, 2016

WEKFEST Chicago

“Are you going to Chicago for Wekfest?” That was the question of the winter in the East Coast car community once the return of Wekfest to Chicago was announced. For us, after our long brutal winter, we knew this would be the time for us to escape from hibernation and head out on the 12+ hour...

Events

May 3, 2016

Street Scene: Let’s meet at Culvers!

If a native Chicagoan says “Let’s meet at Culvers!”, I’m there in a heartbeat. Usually when I visit Chicago, I get one of their butter burgers and a frozen custard but the fatboy in me wasn’t satisfied this time around. Instead, we got to see some unique cars which made me totally forget about food. One...

Street Scene

May 1, 2016

Street Scene: C63 Cindy

You are probably asking yourself why this super euro car with DTM cues is on a primarily JDM car blog. Despite its German birthplace, how it has been modified reflects a very Japanese VIP tradition. With its custom widebody along with the Prior Design kit, this C63 tells bystanders to keep it moving. The wheel...

Euro, Street Scene

April 30, 2016

Shop Talk: Fizz Autosports

Road trips to a different city are always chaotic but the awesome friends in Chicago have made us feel welcomed, so on that note we thank you! Another location we wanted to visit was Fizz Autosports. Hearing that they are now in their new location we were excited to see some of the cars that...

Shop Talk

April 28, 2016

Shop Talk: Touge Factory

First post on PRIME! First I’d like to thank everyone for their support so far. We spent a good amount of time prepping the site prior to our road trip to the great city of Chicago. The response has been amazing so far, thank you. Our 12 hour journey to the mid west began in...

Shop Talk

April 18, 2016

RWB Brooklyn – “Spread love, it’s the Brooklyn way!”

Let me start by saying that I have an immense amount of respect for Nakai and the work he has developed for the last two decades. His relentless pursuit of perfection and attention to details are all lessons which we all can learn from and apply within our professional lives. When you meet him, he’s...

Euro, Events, JDM