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CONCRETE ORIGINALS.
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It’s been more than a year since the launch of PRIME and we made it a goal that we would start making merchandise for friends, fam, fans and followers at the year two marker. When we wore our samples, we always received positive feedback whether it was from automotive or streetwear enthusiasts. For this project, we...
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This time of year always feels like it takes forever to end. With winter behind us, the days are longer but still cold. Roads riddled with fresh potholes and speckles of dried salt. The warmer spring/summer days feel like they’re never going to arrive. The car life hibernation is almost done, yet not really anywhere...
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I’m going to just admit it. I like singers, bands, and rappers when no one liked them. I always thought performers were better on the comeup.  Once they hit the mainstream, it’s already too late. I’m a bit turned off and I find myself calling them traitors to their original fans. Maybe it’s a quirk I have...
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Having a garage is such a privilege for automotive enthusiasts. For city-dwellers like Edwin and I, we have realized the value of garage space. Especially, when it comes to storing our cars and being able to have space to work on our multitude of projects.What little space we do have, we pay for it through...
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The first year of PRIME. A bit cliche, but it does seem like yesterday that Pravan and I met to discuss the creation of a brand that would truly represent the JDM automotive community in the Tri-State area. The two of us, along with some of our trusted partners, set out to bring that concept...
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If you haven’t checked out our first piece on First Class Fitment written by Edwin, please check it here. As Edwin mentioned, FCF is something that many enthusiasts like ourselves look forward to. It is not merely due to tradition but rather the selection of cars that can be found at the show. FCF has...
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Expansion of facilities, sales and employees are all valid measures of growth for companies but with automotive companies, it is a bit different. Within the automotive industry, growth comes in the form of industry recognition and involvement of  car builds destined for nationwide shows such as the New York International Autoshow (NYIAS) and the Specialty Equipment...