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CONCRETE ORIGINALS.
AV7U3529
Welcome back! If you missed our first piece on Wekfest Chicago, you can check it out here and if you missed Edwin’s interpretation of Itasha design, you can view it here. Traveling always allows us to see a bunch of other cars that we don’t normally see at the local shows. While the East coast is...
AV7U3353
Going out to Chicago has always led to amazing food adventures with a side of cars. This time around was nothing short of amazing, despite the unrelenting rain. Being our third annual visit to Chicago we have wised up and decided to fly instead of enduring the miles of driving. For images from last year, check...
cover3
It’s been more than a year since the launch of PRIME and we made it a goal that we would start making merchandise for friends, fam, fans and followers at the year two marker. When we wore our samples, we always received positive feedback whether it was from automotive or streetwear enthusiasts. For this project, we...
_MG_7895
This time of year always feels like it takes forever to end. With winter behind us, the days are longer but still cold. Roads riddled with fresh potholes and speckles of dried salt. The warmer spring/summer days feel like they’re never going to arrive. The car life hibernation is almost done, yet not really anywhere...
prime_music
I’m going to just admit it. I like singers, bands, and rappers when no one liked them. I always thought performers were better on the comeup.  Once they hit the mainstream, it’s already too late. I’m a bit turned off and I find myself calling them traitors to their original fans. Maybe it’s a quirk I have...
_MG_1230
Having a garage is such a privilege for automotive enthusiasts. For city-dwellers like Edwin and I, we have realized the value of garage space. Especially, when it comes to storing our cars and being able to have space to work on our multitude of projects.What little space we do have, we pay for it through...
cover3
The first year of PRIME. A bit cliche, but it does seem like yesterday that Pravan and I met to discuss the creation of a brand that would truly represent the JDM automotive community in the Tri-State area. The two of us, along with some of our trusted partners, set out to bring that concept...