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CONCRETE ORIGINALS.
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Have you ever been to a Cars and Coffee? Or any meet of that type? I have and while it always starts with a novel idea, it can suck when you meet a douchebag that just wants to flex on (or runover if Mustang) a crowd of strangers. But sometimes, there are those who go to events...
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There is no denying that California is the de facto epicenter of car culture within the USA. With that being said, for PRIME to focus only on NYC would not only do us a disfavor but also to those who have become our audience and fam. Norcal is beautiful; the weather is great and the...
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As a massive show from the west coast, we had exceptionally high expectations for Autocon. For this blog post, we decided to discuss some of the novel ideas that Autocon was able to bring to the east and try to provide some insight from the standpoint of local long-time enthusiasts. What if we didn’t use...
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I can’t believe Formula D, NJ has already come and gone. Time is flying by! After the New York Auto Show, Formula Drift NJ is somewhat of an unofficial start of car culture season here in the Tri-State. This massive event that’s been in circulation for over a decade and is showing no signs of losing momentum....

Man I love video’s like this. Well shot, well edited, perfect choice of music, nothing but sick cars in their environment, the street. No extra fluff. No instafamous models. No vlogging fuckbois. Just car life.

Nice work by our friends at http://www.the-lowdown.com

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Welcome back! If you missed our first piece on Wekfest Chicago, you can check it out here and if you missed Edwin’s interpretation of Itasha design, you can view it here. Traveling always allows us to see a bunch of other cars that we don’t normally see at the local shows. While the East coast is...
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Going out to Chicago has always led to amazing food adventures with a side of cars. This time around was nothing short of amazing, despite the unrelenting rain. Being our third annual visit to Chicago we have wised up and decided to fly instead of enduring the miles of driving. For images from last year, check...
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It’s been more than a year since the launch of PRIME and we made it a goal that we would start making merchandise for friends, fam, fans and followers at the year two marker. When we wore our samples, we always received positive feedback whether it was from automotive or streetwear enthusiasts. For this project, we...